Just some samples of my work…
Point of Purchase (POP) :
Make it Saucy.
HEADLINE COPY AND DESIGN IDEATING
GE Appliances needed a fun way to make their electric cooktops stand out from their competitors, so we got things a little saucy to show off how easy-to-clean they are. If you are interested in seeing this execution in person, visit your local Lowes or Home Depot! (And yes, I was the hand model for the finalized rendition.)
Art Director on Project - Adam Nicol
Meet Your Match.
HEADLINE COPY AND DESIGN IDEATING
GE Appliances was looking to connect with consumers through POP and wanted to relate to the hobbies and everyday lives of their prospects. So they addressed a common problem and offered an innovative solution.
Art Director on Project - Rick Atchison
Be Flexible.
HEADLINE COPY AND DESIGN IDEATING
GE Appliances wanted to showcase the flexible features in their latest top load design, and needed POP that caught consumer attention and directed them to look inside.
Art Director on Project - Kris Johnson
Marketing Videos :
We Get It.
VIDEO SCRIPT AND SET DIRECTION
GE Air and Water was ready to launch their new Residential HVAC line to contractors, but wanted to relate to them at an everyday level. So we brought in a mouse to make the connection! A fake mouse to be clear…no mice were harmed during filming.
Art Director on Project - Adam Nicol
Video Director & Producer - Troy Purvis
Be Great.
VIDEO SCRIPT AND CUT CHOICES
Trinity High School wanted to show off their core values and get prospective students excited about joining in and becoming a part of their community. We cut together Trinity’s footage to create a “hype” video to show the GREAT potential of Trinity High School.
Art Director on Project - Kris Johnson
Cut Splicer / Video Producer - Kris Johnson
Find Your Benefits.
VIDEO SCRIPT, SET DIRECTION, WARDROBE, AND TALENT
GE Appliances creates feature videos for their products to show customers exactly what they can expect from each product. I had the pleasure of including a fantastic young actress in the script to help create a true family-feel in this video.
Art Director on Project - Adam Nicol
Video Director & Producer - Troy Purvis
Here’s a little blogging too :
Industry Specific.
MEDIA VENUE BLOG
Media Venue was focused on educating their readers about the various aspects of marketing - and streaming advertising was booming. After years of ad-free streaming, it was integral to show how to connect with customers from the comfort of their couches.
Click the picture to explore streaming advertising.
A Little Fun.
ANDRIOTS BLOG
Blogging doesn’t have to be bland, and Andriot’s was ready to provide some fun DIY ideas to spruce up the spaces of their consumers. Who knew that you could write relatable content that also supports your SEO?
Click the picture to read about the impact of an accent wall.
Helpful Hints.
GREENWAY SHREDDING BLOG
It can be hard to make paper shredding relatable and fun, so Greenway intelligently decided to offer blogs that were informational, while still relating the content back to their business.
Click the picture to explore the benefits of a “Clean Desk Policy”.
A few more things for you :
Gotta Be Cohesive.
BRANDING
CID (Cincinnati Innovation District) was ready to define themselves as an expert in the Esports arena, but needed some branding work before they were ready to start. In turn, we created a cohesive branding guide for their Esports Innovation Lab.
Art Director on Project - Kris Johnson
Get Moving.
DIGITAL ADS
Digital ads are a tricky game because of their movement. Too much copy will be overwhelming for readers, but not enough explanation and the ad is unsuccessful.
It’s important to find the balance.
Show Off.
CASE STUDY
Case Studies are a great way to show off impressive work. The Power Agency was ready to show the world the incredible effort that went into the creation of the Louisville Bar Association logo.
Logo Designer and Art Director - Scott Schroeder